To really make your online presence work, maybe you need the skills of an influencer—as Dr Amelia Judson reveals. By Kerryn Ramsey As a newly graduated dentist at a busy CBD surgery, Dr Amelia Judson has managed to expand her […]
social media
Social media savvy
The benefits to your practice of having a social media presence depends on how well you use Facebook, Instagram and other digital marketing tools, writes Sue Nelson. The common wisdom is that you can reach anybody, at any time, on […]
Deals, discounts and dentistry — coupons for dental practices
Dentistry has traditionally demured from loud marketing. So why the sudden enthusiasm for the Shop A Docket? By Meg Crawford Traditionally, dentists shied away from the concept of selling dentistry—no one wanted to be branded a used car salesman or ambulance […]
Image makers
Move over, Facebook—Instagram and Pinterest are the new kids on the social-networking block. Kerryn Ramsey explains how your practice can utilise these photo-sharing apps easily and effectively These days, the majority of successful dental practices have an online presence with […]