Oral B tackles dental anxiety

Patient anxious about dentist

About 49 per cent of Australians feel this way about a dental visit.

Nearly half of all Australians suffer some level of anxiety about visiting the dentist, so Oral-B’s has released a new TV commercial to raise awareness of the continued concern of “Dental Anxiety”. This comes as a national study in the UK has found cost and anxiety are keeping people away from regular checkups.

Oral-B® has taken a light-hearted approach to raise awareness of dental anxiety. The nursery rhyme “Big Bad Wolf” is used to convey the fear that patient’s may experience. See the commercial here.

Previous studies by the Australian Dental Association reveal that nearly one in two patients have some fear associated with visiting their dentist. Furthermore, 20.6 per cent have a moderate to extreme fear of going to the dentist. Some of the most common anxieties are injections or uncomfortable procedures.

In the UK, information from the 2009 Adult Dental Health Survey was compared with similar data from previous surveys. The study involved interviews with 11,380 people in England, Wales and Northern Ireland. More than half also were given dental exams. Scotland did not take part in the 2009 survey.

Cost and anxiety were two key barriers to care. About 10 per cent of the people in this study were judged to have high levels of dental anxiety. People in this group were more likely to visit a dentist only when they had a problem, rather than for a check-up.


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