A hard-hitting campaign launched this week, Thirsty, aims to raise awareness of the horrific damage that regular consumption of sugary drinks can do to teeth.
Delivered by the Rethink Sugary Drink initiative, the campaign shows young Australians sporting rotten smiles.
Dentists know all too well about cases like these.
“Nearly 50 per cent of Australian children have tooth decay, and fizzy drinks are a major contributor of added sugar in their diets,’ ADAVB CEO A/Prof Matthew Hopcraft said.
“If Australians can simply cut back on sugary drinks or remove them entirely from their diet, their teeth will be much stronger and healthier for it.”
The campaign will run for four weeks across a range of digital platforms and will be shared widely on social media by health and community organisations.
The ADAVB encourages members to join them in urging Australians to think twice before consuming sugary drinks. Share #rethinksugarydrink social media posts to help get the message out there.