Marketing the new reality

dental marketingThis article is sponsored content brought to you by Independent Dentist Network.

What was previously an option is now essential

With the expanding ownership of clinics by health insurance funds and corporate entities, the dental marketing field has changed dramatically. The public is now inundated with dental advertising across all marketing mediums. Patients too are forcing change as they switch their services search to the internet.

Through sophisticated professional marketing, health insurance funds and corporates are positioning themselves as the patient’s best option, offering extended hours and a range of services at high-profile locations at highly competitive pricing. These changes are directly affecting stand-alone independent dental practices nationwide.

Historically a dental practice would spend around two per cent of turnover on marketing. Today, that level of expenditure will not draw market awareness at a level to sustain new patient flow.

Change is necessary and the Independent Dentist Network (IDN) is assisting independent practices to facilitate this change, by providing a means for independent practices to work together and use their collective marketing dollars to access high value, professional marketing services at a syndicated cost.

With a genuine passion for dentistry and providing exceptional dental treatment and personalised service, practice principals of Mosman Fine Dental, Mosman, NSW, Dr Andrew Prideaux and Dr Aden Tran joined IDN to compete effectively with health insurance funds and corporates. They now have access to comprehensive practice marketing guidelines and ready-to-go templates that they can customise for their individual practice at an affordable cost.

Dr Prideaux explains that, “Today, there is greater health fund control leading to less choice for patients and less value for treatment received from their personal health cover.” We need to educate patients in order to make them aware that there are better options and value to be gained from a long-term trusting relationship with an independent dentist of their choice. He encourages all independent dental practices to come together through IDN to enable them to deliver one clear and simple message to the public: independent dentists are DRIVEN BY CARE NOT BY PROFIT.

To find out more, please visit www.independentdentist.com.au or call 0414 836 296 for an obligation-free discussion with IDN managing director, Mervin Saultry.

Visit Independent Dentist Network.

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