Three things you’ll get from this article
1. A way to use Google to work out what your patients want to read
2. Seven actionable blog post ideas for your dental blog you can use RIGHT NOW
3. Advice on the next step to take in there process
Before I tell you how to blog, you probably want to know why you should blog. Let me tell you a story.
I was walking home from the tram a little while ago when my 9-year-old daughter phoned me, in tears. She had a toothache. It had come and gone earlier that day, but returned quite quickly after school, and now the pain was unbearable. I was fifteen minutes from home. I told her to sit tight, that I’d take care of things and be home soon.
It was nearly 7pm, but I figured I had this sorted. I live in a suburb of Sydney which has a population of more than 75,000 people. There are about 20 dental surgeries within three kilometres of my home. All I had to do was open the browser on my phone and google “emergency dentist” and the name of the suburb. My plan was to make the appointment, walk home, jump in the car and rush my daughter straight in to a local surgery.
A pile of names came up, and I started calling. The first one didn’t answer their phone. I got an answering machine on the second. The third rang out. The fourth said the dentist had gone home a while ago, and as far as she was aware, there were no other dentists in the suburb offering emergency dental care. The fifth suggested I go to Westmead Hospital, more than 25 kilometres away, and it’s peak hour traffic. When I asked if there was definitely an emergency dentist there at the hospital, she said, “I think so …”
So I googled “emergency toothache treatment” instead. By this time I’m at home, and my daughter is sobbing and holding the side of her face. We’re trying to get a look at which one is the sore tooth, but she doesn’t even want to open her mouth, and the only torch I have is an app on the phone, so I can’t look at that and read the website at the same time. She has been given a painkiller half an hour before, or maybe more, but it doesn’t seem to be working … then she says one of her school friends suggested putting an aspirin on the gum right beside the sore tooth because that always works …
And once you’ve stopped screaming, “NOOOOOOOOO” … this story shows you why dentists should blog. Read more on YourBlogPosts.com.