This article is sponsored content brought to you by Core Practice.
Core Practice offers an effective dental practice management software that utilises state-of-the-art technology.
Core Practice is an online dental software package designed to make running your practice easy, fast and secure. It comes with an online booking engine that can be embedded on your website. Additionally, this state-of-the-art software provides SMS and email functionality for marketing and patient reminders.
When it comes to marketing for a dental practice, search engine optimisation (SEO) and search engine marketing (SEM) are key elements that will attract new patients who are searching online. Once on your site, Core Practice displays an online booking widget that shows booking information and a browsable appointment book updated in real time.
“You can spend all your money on SEO and SEM to attract new patients but without the capability for a patient to book an appointment online at their convenience, you will simply lose that new patient,” explains Kenny Ha, software engineer and founder of Core Practice. “The whole point of marketing is conversion and Core Practice can help dental practices get more patients.”
Traditionally, there was no easy way for a patient to make a booking. They had to wait for business hours, make a call, wait in a queue and place a verbal booking. Core Practice online booking is such a simple process that it encourages new patients to commit to the appointment.
Utilising the recall and marketing module within Core Practice ensures that existing patients return. When a patient is due for a check-up, Core Practice includes a link in the SMS that takes them to the online booking page with one click. As all the information is displayed in real time, they can immediately book a convenient appointment that suits their schedule.
Core Practice’s cloud-based online dental software also offers real financial saving. Setting up a new in-house computer system involves buying the software and server, using an IT person for installation and to manage the back-up, and then buying the Windows server licence and practice management software licence. Additionally, any major software updates also have to be purchased. With Core Practice, all you pay is the monthly subscription. It’s a great money-and-time saver.
The data can be easily accessed at any time from any location—the user is not limited to being physically in the clinic.
“The working life of dentists is now very different,” says Kenny Ha. “They might work at a surgery and then continue on at home. Core Practice allows them to use their phone, iPad or laptop from anywhere. When information is added or updated, the changes appear in the system in real time.”
Core Practice has also been designed to seamlessly integrate with a range of third-party systems, including MYOB, HiCaps and Xero. This streamlining does away with unnecessary double entry, once again saving time and money.
Data security is paramount at Core Practice. All data is transported utilising the same encryption channels used by financial institutions for online banking. The servers are located in multiple data centres around Australia, each with multiple layers of security. There is no risk of fire, theft, virus or disgruntled employees destroying information—all of which is possible when the server is housed in the dental surgery.
Core Practice is designed to help run your practice smoothly while providing information for better informed decisions. It gives practice owners and managers a deep and valuable insight into their business. ≤
For more information, call 02 8294 9456 or visit www.corepractice.com.au.