Reports have appeared over the weekend of a US company marketing a Bluetooth-enabled toothbrush that can record brushing times and data on a smartphone app and make them available to a dentist or hygienist at regular appointments. The Beam Brush markets itself as the world’s first smart toothbrush, a manual brush that monitors your oral hygiene habits and reports them to a smartphone app.
People simply download the beam app to their smartphone, apply toothpaste to the brush, then sync with their smartphone automatically while using the app, or manually at their convenience.
Despite a natural niggling suspicion that a Bluetooth-enabled toothbrush is right up there with the Internet-enabled fridge for redundant technology, the company does point out that there are marketing advantages to offering the brush to patients.
On the company’s website, it says, “Beam improves your relationship with your patients, and your practice will feel modern and progressive to your entire patient base. You will be the leading “techie” among your peers; you can even promote and advertise on the Beam app.”
It also claims a point of contact with patients—“ Ask your patients to email their report before their next appointment (or bring in their smartphone) so you and your hygienist can quickly review their usage characteristics. Patient compliance and accountability will never be the same!”
Available in Blue and Pink the toothbrush has a battery life of 90 days and could cost about $50. The company says the app will alert you when it’s time to replace your brush head, and you can purchase your next head right on your phone. They also say Beam replacement heads cost about the same as a regular manual toothbrush.
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