Your Business

Marketing dentistry to women

In most instances, dental treatment is similar for patients of either gender. Important distinctions do exist, however—and practices keen to attract more female patients might want to take note, writes Merran White According to ‘Women and Oral Health’, a 2016 […]

Advertising: drawing the line on testimonials

A change to the AANA Code of Ethics clearly identifies practices that are deemed unacceptable by advertisers—and dentists should take note. Chris Sheedy reports When the Australian Association of National Advertisers (AANA) released their ‘Clearly Distinguishable Advertising Best Practice Guideline’, […]