Your Business

Marketing dentistry to women

In most instances, dental treatment is similar for patients of either gender. Important distinctions do exist, however—and practices keen to attract more female patients might want to take note, writes Merran White According to ‘Women and Oral Health’, a 2016 […]

The next step for tele-dentistry

Dental Monitoring, a new smartphone-based tooth-correction-monitoring system, promises to transform how orthodontists treat their patients, writes Shane Conroy When orthodontist Dr William Dabney, who practises in Virginia, USA, stumbled upon the Dental Monitoring display at a London conference, he immediately […]

Advertising: drawing the line on testimonials

A change to the AANA Code of Ethics clearly identifies practices that are deemed unacceptable by advertisers—and dentists should take note. Chris Sheedy reports When the Australian Association of National Advertisers (AANA) released their ‘Clearly Distinguishable Advertising Best Practice Guideline’, […]

Big-sized problems for mid-sized dentists

An increasingly competitive environment combined with an oversupply of graduates has created a perfect storm for mid-sized dental practices, writes Tracey Porter Poor idea execution and lack of forward planning means many Australian mid-sized dental practices risk being squeezed out of the […]

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