1. DENTAL BLOG CONTENT IS CHEAPER PER PATIENT THAN ADVERTISING
Dental blog content is cheaper than advertising because it stays online for as long as you want it to. People circulate it voluntarily as they find it. Your content can attract your second 20 patients, and the next 20, as they find it organically through Google searching or on social media.
2. DENTAL BLOG CONTENT CAN BE USED IN MORE PLACES THAN ADVERTISING, AND IS MORE ADAPTABLE
Advertising will be effective when you get the right message to the right people at the right time. You can make an effective ad, but how do you find the right people and the right time? And what if the right people at the right time don’t like your ad?
The advantage of content is it’s more adaptable. It doesn’t have to be perfect for the time and place it’s consumed.
3. PEOPLE BLOCK ADS. THEY DON’T BLOCK CONTENT
You may have heard of ad blockers. You may even use ad blockers. According to a recent study, at least 70 per cent of consumers either use ad blockers or are interested in using one.
Obviously, that only applies online. But we block ads in our everyday lives too. We ignore them, or leave the room or change the station when they’re on, or just flick over the page in the magazine.
It’s going to be more beneficial to you if you find a way of creating content that people want to read. Rather than trying to interrupt them when they’re reading something else.
4.CONTENT CAN BE TRACKED, MEASURED AND ADJUSTED
Everyone wants to get a return on their advertising investment, but it’s been notoriously hard to track an ROI on traditional ads. People who sell ads will talk about the massive audience they can reach—but only a small number of those people are after your services.
It’s a lot easier to measure blog content on your own website—and you can trust the numbers, because they are your numbers.
5. DENTAL BLOG CONTENT BUILDS A LOYAL AUDIENCE
When was the last time you said to yourself, “I really have to subscribe to that series of advertisements”? If an ad is selling something you don’t want to buy, you ignore it.
But if you read or see something that teaches you something new, you retain it. If you read a couple of articles or blog posts from someone that teaches you something new, you may even subscribe to it.
Content works best when it builds an informed, engaged audience. That audience will come to you when they are ready, because you are their trusted source of information.
6. DENTAL BLOG CONTENT MAKES SMARTER, MORE INFORMED, BETTER PATIENTS
Which is better for your practice: a patient who doesn’t know or care about their oral health? Or one
A patient who cares about their oral health will come in more regularly. They will be more likely to refer new business. They will be more likely to try services such as whitening, ortho, TMJ, and others that can be better for your practice. And they are probably happier, which makes them nicer to deal with.
In conclusion, dental blog content is cheaper, more effective, more adaptable, and less manipulative than traditional advertising. It also helps you build a stronger relationship with patients, and gives new patients a way of getting to know you.
To find out how a blog can help you, go online to yourblogposts.com and check out our blog.