Australia’s dentists had a massive weekend out—they were all at ADX16 Sydney. The ADIA reported that attendance this year topped the last conference by quite a gap.
The expo’s biggest draw card seems to have been the new technologies on display in particular the jump in 3D technology for the dental sector.
“That’s what continues to make this trade show truly unique: it’s where dentists and allied oral healthcare professionals come to see the latest products from Australia and overseas, many of which are launched locally at this event, and to learn about the innovative services available that can transform their businesses,” said Troy Williams, the ADIA’s CEO.
The ADIA have also attributed the show’s success to it’s inclusive air. While dental professionals were the main focus the ADIA expanded the expo’s offering by setting up entertainment for families as well.
“From the outset, at ADIA our focus was on making it as easy as possible for dental professionals to attend ADX16 Sydney and to ensure it was an event where the entire dental community could come together. Combine the attendance numbers with some great visitor feedback and it is clear we achieved our objectives in this area,” said Williams.
Those who didn’t exhibit will be kicking themselves it seems, as exhibitors report excellent sales figures as well.
“Feedback from exhibitors has been exceptional and reports concerning sales exceeding targets continue to roll into the ADIA office,” said Williams “It’s clear that, from the perspective of businesses supplying products and services to dental professionals, the ADX Sydney series of events is without equal.”